Category Archive

Destination Rotorua’s new series of TVCs was shot mainly in … Auckland. “We wanted to take a different slant on the conversation we are have with Aucklanders, and create something different from what people would expect,” says Destination Rotorua Marketing general manager Oscar Nathan said.

Saatchi & Saatchi and Goodoil have shot a new TVC, Lycra, for ASB Home Loans – a continuation of the Money Conversations campaign, featuring relatable, everyday conversations people have around the challenge of managing their money – in this case the mortgage.

Samsung has launched a global campaign mocking the new iPhone 6. The six new ads feature two ‘Apple Geniuses’ pointing out to everyone all the features that the Galaxy Note 4 has and the new iPhone doesn’t. 

To mark tonight’s big Botab show, CAANZ’s partner Flying Fish is sharing with our readers the music video made for Barnes Catmur & Friends’ Friends Electronic for winning Botab last year.

FCB New Zealand has launched the Noel Leeming re-brand, unveiling the new look and feel with a campaign that aims to challenge category norms. 

A community focused programme designed to create a condom culture across New Zealand has won Interbrand NZ recognition both globally and locally.

Following the success of its first speaker event, CAANZ has unveiled its latest edition – an exploration of how the convergence of Social Media and Brand Experiences (Experiential/Activation) can drive exceptional campaign results.

Auckland-based creative corporate communications agency One Plus One has enlisted NZ rock’n’roll legends Mike Chunn and Todd Hunter to front an Australasian campaign for the iPhone-powered ReSound LiNX – said to be “the world’s smartest hearing aid”.

ASB has launched a new marketing campaign that aims to acknowledge the truth of how many people feel about managing their money, and to make it easier by highlighting a range of products, services and practical money tips.

Just three days until the 2014 edition of the CAANZ Flying Fish Battle of the Ad Bands kicks off at the Kings Arms in Newton.