Contagion launches Pita Pit campaign

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Pita Pit has launched its first campaign, with the national TV ad airing for the first time last night. The company which first opened in New Zealand seven years ago now has over 65 stores nationwide and another nine in Australia. Contagion won the business for both markets earlier in the year and this is the first of many campaigns.

Smoke signals

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To spread the anti-smoking message to a broad audience, Māori Television and Quitline revisited the creative style pioneered by NZTA & Clemenger in their much-awarded anti-pot driving campaign, featuring kids lampooning their parents’ dodgy behaviour.