The latest campaign from Lotto by DDB aims to show that with a quick scratch and a bit of luck you can win instantly with Instant Kiwi.
Drone-cam targets Aussie ski tourists
Tourism NZ and an independent South Island drone operator have combined forces to launch a camera-drone aerial photo service for skiers – and made a video to market the service in Australia.
Kiwi comedian gets in behind
Ogilvy & Mather engaged engaging Kiwi comedian Madeleine Sami to front its new campaign for Kleenex Cottonelle flushable moistened wipes. “This is the freshest my bum has ever felt,” she says happily in It Takes Two – Ep 1.
MediaWorks station makes tracks
MediaWorks Radio has leveraged The Sound’s music know-how by producing two compilation CDs, retailing them throughout NZ, and promoting them strongly (on MediaWorks TV, naturally).
TBWA shoots interactive ANZ Ko game
In celebration of Lydia Ko’s triumph at the Marathon Classic in Ohio and her world number two ranking, “proud” sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game.
Affairs of the fart
ComedyCentral’s Viacom commissioned Brandspank NZ to write and produce six fresh channel idents for Comedy Central New Zealand.
Agencies worked fast to produce new Skinny campaign
Telecom budget mobile brand Skinny has shot a smart animated TVC that illustrates graphically the brand’s many charms.
Performance art
Ford and JWT recruited a team of five Kiwi professional racing and rally drivers to shoot the new precision driving TVC to promote the five models in the Ford Focus range.
ASB misses the target
Saatchi’s new 60sec TVC for ASB promotes its GetWise initiative, which aims to educate youngsters on how to be smarter with money.
