Retail specialist .99’s new Christmas TVC for New World, currently on air, is a charming, well-put together spot – the understated performance from the young woman is priceless. The bearded gent, Noel (geddit?), is pretty good, too.
Angus Hennah taps Ladi6 for O&M swansong
Rebel Sport’s new brand TVC was written by Ogilvy & Mather ECD Angus Hennah – one of his last pieces of work for the agency before his resignation (“to seek new challenges in 2015) takes effect.
.99 & Blood Cancer NZ search for a cure
Creative retail agency specialist .99; and Leukaemia & Blood Cancer New Zealand are giving New Zealanders an innovative way to raise money for blood cancer research – one that doesn’t cost a single cent.
RAPP and Y&R make the cut in Manhattan
NZ has two finalists through to the 2014 shortlist stage at the Midas Awards, the Manhattan-based global competition for the world’s best financial advertising.
Smoking ads return to UK TV
The first ad in nearly 50 years to promote the joys of smoking – a TVC for VIP e-cigarettes – has this week gone on air on ITV in the UK.
Kiwi shoots Oz underwear ad
The Sweet Shop director Campbell Hooper – a Kiwi who created award-winning music videos for Kimbra, Gin Wigmore, Brooke Fraser and The Naked & Famous – has partnered with Clemenger BBDO Melbourne to create a new 60sec TVC for Australian underwear & clothing retailer Bonds.
Taika Waititi’s Aussie work – death by rabbit
New Zealand director Taika Waititi extends his skills to Aussie accents in his three new spots for Australian online short-term lender Nimble via McCann Melbourne. Sadly, Waititi’s class is hamstrung by the requirement to work with Nimble’s silly bunny character.
Saatchi and Defence Force share ‘no-stereotypes’ fitness test app with all Kiwis
Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.
Step change as Sugar sweetens TAB marketing
This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.
Applause for Dulux bright sparks
Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.
