Nats debut at #4, Labour missing in action

EditorColmar Brunton's TVC Top10, TVCs, News 1 Comment

All copies of the National Party Rowing TVC have been expunged from the net in the wake of the looming Eminem rip-off scandal – but that hasn’t stopped the ad from debuting on the latest TV Top 20. (Visitors to Youtube and www.mad-daily.com/nats-go-sporty-look – where Rowing has featured prominently – now get a blank screen when they click the link, along with the message: “This video does not exist.”)

Here comes the son

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The Rock has produced four videos – called ‘billboards’ in TV parlance – to bookend each episode of the new season of Sons of Anarchy, which started last night on TV3. Two videos top and tail for the Morning Rumble breakfast show, and two for Jono & Ben’s drive show.

Mitre 10 joins the morning chorus

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The sun rises, birds sing, a rooster crows … and lawnmowers roar. FCB’s vision of a perfect start to a Mitre 10 weekend is brought to viewers via a sharply edited TVC out of Thick As Thieves. It’s 30s long, it’s running now, and it’s called Take Ownership of the Weekend – the Morning Chorus.

Rotorua looks to the north

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Destination Rotorua’s new series of TVCs was shot mainly in … Auckland. “We wanted to take a different slant on the conversation we are have with Aucklanders, and create something different from what people would expect,” says Destination Rotorua Marketing general manager Oscar Nathan said.

Saatchi dons lycra for ASB

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Saatchi & Saatchi and Goodoil have shot a new TVC, Lycra, for ASB Home Loans – a continuation of the Money Conversations campaign, featuring relatable, everyday conversations people have around the challenge of managing their money – in this case the mortgage.

Samsung munches on Apple

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Samsung has launched a global campaign mocking the new iPhone 6. The six new ads feature two ‘Apple Geniuses’ pointing out to everyone all the features that the Galaxy Note 4 has and the new iPhone doesn’t.