Global ad site Warc has installed four NZ campaigns in its inaugural list of the top 100 ad campaigns based on their performance in effectiveness and strategy competitions.
The classics rule in NZ
This month’s chart is bookended by two classic ads that feel like they’ve been around forever. Sandpit and Ghost Chips are living proof that creativity and humour – particularly Kiwi humour – are an unstoppable force.
Jagger shoots Monty Python promo
Mick Jagger has shot a droll, self-mocking promo for the Monty Python troupe ahead of their string of performances at the O2 arena in London this week.
Rest home recruits wise old heads
It’s not easy to paint a convincing picture of a retirement home – a place full of ancient Pakeha striving to look cheerful in the sunset of their lives. But Work Communications has given it its best shot.
Kia cast went beyond the call of duty
How do you shoot a new Kia Sportage TVC all about the joys of escaping for a sneaky swim in the ocean … at the onset of winter?
mediaR warms up the Aussies
Auckland indie shop mediaR has shot two new 30-second brand TVCs for Bradford Optimo Underfloor Insulation and Bradford Soundscreen Australia.
Y&R dials the same number
Y&R’s first new campaign for the Electricity Authority almost seamlessly picks up the thread of FCB’s original award-winning WhatsMyNumber.org.nz campaign.
Steinlager taps NZ’s incredible 7 1/2-minute man
Steinlager Pure has unveiled a new campaign built around NZ’s world record-holding free diver William Trubridge. The campaign, which includes a TVC and posters, started yesterday.
Kiwi pizza jihadists grab Skippy
NZ has kidnapped Skippy and is threatening to turn him into a pizza topping unless Australia “meets our demands”.
Air NZ targets Aussie ski tourists
Air New Zealand has teamed up with online content creator Diaries Downunder to launch a campaign, via Host Sydney, promoting its direct trans-Tasman services to the South Island skifields.
