Global haircare giant Pantene has evolved its global Shine Strong campaign by launching a new video that tackles a common but unconscious behaviour many women around the world engage in everyday: over-apologizing.
Mitre 10 Sandpit breaks longevity record
There’s no holding back a truly great ad – and DraftFCB’s Mitre 10 Sandpit is proving that it’s already a classic. This month it returns to the M+AD Top 10 (at #2) a remarkable six years after it was created (in 2008).
Film Lion finalists: DDB, Clems, Saatchi
New Zealand has four commercials through to the shortlist round of the Cannes Film Lions, announced overnight – two from DDB, and one each from Clemenger and Saatchi & Saatchi.
True Blood gets the Spritz treatment
DDB and Sky have launched their first campaign using text streaming technology Spritz to take a new-look message to Kiwi viewers.
A Scot/Yank/Aussie walks into a Wellington bar …
Positively Wellington Tourism has tapped an LA-based Scottish immigrant to Australia to sell our capital city to the Aussies.
#SMCAKL Awards: The winners
The inaugural #SMCAKL Awards last night saw NZ’s social media superstars recognised at the Britomart Country Club.
Gold, Silver, Bronzes for NZ in Media
New Zealand has won a Gold Lion, one Silver Lion and three Bronze Lions in the Cannes Media competition held overnight in Cannes.
FCB & DDB/Mango win Silver Lions
FCB won a Mobile Silver Lion in Cannes overnight, for its Unicef Food Photos Save Lives campaign (already a Yellow Pencil winner at D&AD). The previous night, DDB/Mango also won a Silver PR Lion for Paw Justice Animal Strike (Tui won a Gold Lion in the same category, as reported yesterday).
Screech at the soccer
A hypnotic very large mouth – and getting alarmingly larger by the second – is the hero in the TAB’s new Make Some Noise spot currently on our screens.
Woof vs. Meow?
Assignment Group has launched a new 60sec sport promoting the Purina One Boot Camp and offering cat and dog owners to sign up in return for a free 30-day bag on Purina One.
