The inaugural #SMCAKL Awards last night saw NZ’s social media superstars recognised at the Britomart Country Club.
Gold, Silver, Bronzes for NZ in Media
New Zealand has won a Gold Lion, one Silver Lion and three Bronze Lions in the Cannes Media competition held overnight in Cannes.
FCB & DDB/Mango win Silver Lions
FCB won a Mobile Silver Lion in Cannes overnight, for its Unicef Food Photos Save Lives campaign (already a Yellow Pencil winner at D&AD). The previous night, DDB/Mango also won a Silver PR Lion for Paw Justice Animal Strike (Tui won a Gold Lion in the same category, as reported yesterday).
Screech at the soccer
A hypnotic very large mouth – and getting alarmingly larger by the second – is the hero in the TAB’s new Make Some Noise spot currently on our screens.
Woof vs. Meow?
Assignment Group has launched a new 60sec sport promoting the Purina One Boot Camp and offering cat and dog owners to sign up in return for a free 30-day bag on Purina One.
World’s best: Google’s top 10 ads
YouTube has unveiled its top 10 most popular global video ads since last year’s Cannes festival.
The Beached Az whale is did
To launch World Oceans Day, DDB and Greenpeace created a new video ep of social media phenomenon The Beached Whale, revealing that the popular animated cetacean had died from eating too much “plistuc”.
The process becomes the hero
Saatchi & Saatchi set fire to a specially constructed billboard to launch Sealord’s new range of hot smoked salmon.
Samsung shoots global TVC in NZ
For the second year in a row, the global Samsung team has chosen to film its global TV campaign in New Zealand.
The cat herderer
Assignment Group and Robber’s Dog director Adam Stevens teamed up to prove that nothing is impossible for a dog that eats TUX. Even herding cats …
