Category Archive

NEW YORK & PARIS, Today: Samsung emerges as a leading creative global force in technology, according to AdForum’s 6th Business Creative Report, a ranking of the world’s most awarded ads – which names DDB Tribal NZ’s & Cheil China’s as the world’s best tech ads in 2022.

AUCKLAND, Today: Creative agencies DesignStudio NZ/global and AU voice agency XXVI have created a new brand strategy, refreshed visual identity and tone of voice for small business financial partner of choice, Prospa.

AUCKLAND, Saturday: Pause Breathe Smile is a powerful mindfulness programme which is fully funded by Southern Cross for all kura, primary and secondary schools in Aotearoa.  

AUCKLAND, Thursday: Aotearoa-owned creative indie Pitchblack Partners has created a new campaign for Burger King’s hottest-ever burger, the Ghost Pepper Whopper.

CHRISTCHURCH, Thursday: Plato Creative has created a “fun ad” to reintroduce Seed Force to the New Zealand farm market. Seed Force has recently become fully acquired by international seed company RAGT (after being a cornerstone shareholder since the business’ inception).

AUCKLAND, Thursday: Takapuna-based indie creative shop Yarn has launched a national campaign this week for Tourism Industry (TIA) that “shines a light on the many positive benefits tourism brings to Aotearoa New Zealand”.

AUCKLAND, Today: A new integrated campaign puts Flick squarely on the side of New Zealanders suffering at the hands of an unfair, broken power market,where large power providers are able to manipulate the cost of power for their own profits – and higher power bills for everyone else. It’s a protest song with a difference – gentle acoustic guitar music giving way to plugged-in power chord mayhem, explosions, flamethrowers, and a goat in KISS makeup.

AUCKLAND, Tuesday: The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan is launching its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.

AUCKLAND, Monday: FCB Aotearoa, in partnership with Waka Kotahi NZ Transport Agency and MBM have launched their first piece of work – Through My Eyes – since the appointment of FCB as lead strategic creative agency and MBM as media agency in June 2022.

AUCKLAND, Thursday: Homegrown cinema and streaming guide Flicks has been helping Kiwis find something good to watch for more than 15 years, and it’s celebrating its rising global popularity with its first-ever brand campaign.