AUCKLAND, Monday: DDB Group Aotearoa and Finch are behind a global movement designed to highlight and correct the inconsistency of searchable facts that disadvantages sportswomen.
Charlie’s rebrands as Henry’s tonight to honour Kiwi legend via Special PR
AUCKLAND, Today: Drinks brand Charlie’s is changing its name to Henry’s – for today only – to celebrate rugby legend Sir Graham Henry at The Black Clash this evening.
Special Wellington rebrands Trade Me NZ
WELLINGTON, Today: With the help of Special Wellington, Trade Me has launched a brand platform that aims to inspire Kiwis to chase what they want – whether that’s a new home, hobby or job.
Publicis Foundation launches Working With Cancer to erase the stigma of cancer in the workplace
PARIS, Today: In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching a cross-industry coalition to erase the stigma of cancer in the workplace.
Frizzell, Reel Factory & Air NZ hit the sweet spot (updated)
SYDNEY, Today: Aussie agency Montoya and Reel Factory Auckland have created a Christmas brand ad, Not Quite Silent Night, for Air New Zealand – and it’s creating a stir in the AU trade press.
Long White launches new brand platform by asking ‘What do you do for a living?’
AUCKLAND, Wednesday: TBWA\NZ has launched RTD brand Long White’s new platform, This Is Our Time, with a launch film launch shot by Michael Hili of Finch.
New Chrome extension makes ethical brands easier to spot
AUCKLAND, Tuesday: Ponsonby creative indie agency has produced Find Fair, an ethical products Chrome extension launched by NZ non-profit outfit fair&good.
Sometimes fine isn’t fine
AUCKLAND, Monday: The Good Gravy indie agency team (previously known as Magico) has ended the year with a campaign for St John Medical Alarms.
It’s what we’re doing right now
AUCKLAND, Wednesday: ACC’s ads now change in real time, based on what they’re doing right now – reflected in its latest campaign devised by VMLY&R (media and creative), along with TVNZ, tech partner Innovid, Discovery, oOh!, Google, and Lumo.
Fire & Emergency NZ launches new safety campaign via Motion Sickness
AUCKLAND, Monday: Motion Sickness this week launched Fire & Emergency NZ’s You’re Cooked; an integrated public safety campaign that gives New Zealand’s ‘under the influence chefs’ the recipe to make food without making fire.