AUCKLAND, Today: Penrose-based cross-cultural marketing & communications agency Bananaworks is partnering with the Department of the Prime Minister & Cabinet to help coordinate the communication campaigns for Asian community groups in Aotearoa New Zealand.
Biased Bev recommends BCITO for a career in construction
AUCKLAND, Today: The Building Construction Industry Training Organisation, with partners EightyOne and MBM, have built on the legacy of their Tricky Chat trilogy with a new campaign to encourage school leavers, young professionals and career switchers to consider a career in the trades.
DDB extends AA Insurance Born Free platform, with Reasons to Trust
AUCKLAND, Tuesday: DDB Aotearoa has launched a new campaign with AA Insurance – part of its long-running Born Free platform. Brand & comms chief Melodie Vickars says being NZ’s most-trusted general insurer 12 years in a row is not a fluke – “it’s the result of AA consistently going the extra mile to help its customers at the moments that matter”.
Wellington agency launches comedy web series
WELLINGTON, Today: Wrestler Studios, the original content arm of creative agency Wrestler, has made a new eight-part web series that comically explores the world of self help and the idea of beings being better beings.
The Monkeys Aotearoa launches new brand design and ad campaign for realestate.co.nz
AUCKLAND, Monday: Property portal realestate.co.nz has appointed The Monkeys Aotearoa, as its new strategic, design and creative agency – after a pitch. Unlike most agencies, The Monkeys declined to name the incumbent creative agency “out of professional courtesy” – but M+AD believes it was BCG2.
Havas NZ creates Southern Cross Travel Insurance campaign
AUCKLAND, Tuesday: Southern Cross Travel Insurance’s Transtasman creative agency Havas New Zealand (in collaboration with media agency Spark Foundry Australia) has launched a new campaign that aims to get Kiwis & Aussies to return to normal travel plans.
Healtheries launches fresh new position on health
AUCKLAND, Monday: Healtheries and Rainger & Rolfe have just released their latest brand platform which is around supporting Kiwis along their health journey and helping them “stay the course”.
TBWA\NZ launches the ANZ Good Energy Home Loan
AUCKLAND, Friday: ANZ Bank and TBWA\NZ have launched a new chapter in the We do How brand platform to launch the bank’s Good Energy Home Loan.
DDB & RUN take a deeper dive into NZ
AUCKLAND, Wednesday: DDB Aotearoa, with Maori-owned creative agency Run, has created If You Seek – Tourism New Zealand’s first global campaign in two years. It’s been launched in Australia and the US (a cutdown version is also currently screening in NZ).
HeyYou creates gallery-campervan to launch Coastal Arts Trail
AUCKLAND, Wednesday: Following a competitive pitch process, CBD-based indie agency HeyYou was appointed by three regional development agencies to launch New Zealand’s newest and largest arts tourism experience, The Coastal Arts Trail.