Category Archive

AUCKLAND, Tuesday: DDB Aotearoa has launched a new campaign with AA Insurance – part of its long-running Born Free platform. Brand & comms chief Melodie Vickars says being NZ’s most-trusted general insurer 12 years in a row is not a fluke – “it’s the result of AA consistently going the extra mile to help its customers at the moments that matter”.

WELLINGTON, Today: Wrestler Studios, the original content arm of creative agency Wrestler, has made a new eight-part web series that comically explores the world of self help and the idea of beings being better beings.

AUCKLAND, Monday: Property portal realestate.co.nz has appointed The Monkeys Aotearoa, as its new strategic, design and creative agency – after a pitch. Unlike most agencies, The Monkeys declined to name the incumbent creative agency “out of professional courtesy” – but M+AD believes it was BCG2.

AUCKLAND, Tuesday: Southern Cross Travel Insurance’s Transtasman creative agency Havas New Zealand (in collaboration with media agency Spark Foundry Australia) has launched a new campaign that aims to get Kiwis & Aussies to return to normal travel plans.

AUCKLAND, Monday: Healtheries and Rainger & Rolfe have just released their latest brand platform which is around supporting Kiwis along their health journey and helping them “stay the course”.

AUCKLAND, Friday: ANZ Bank and TBWA\NZ have launched a new chapter in the We do How brand platform to launch the bank’s Good Energy Home Loan.

AUCKLAND, Wednesday: DDB Aotearoa, with Maori-owned creative agency Run, has created If You Seek – Tourism New Zealand’s first global campaign in two years. It’s been launched in Australia and the US (a cutdown version is also currently screening in NZ).

AUCKLAND, Wednesday: Following a competitive pitch process, CBD-based indie agency HeyYou was appointed by three regional development agencies to launch New Zealand’s newest and largest arts tourism experience, The Coastal Arts Trail. 

AUCKLAND, Today: In a short-film that brings to life an epic love story at the heart of the Michael Hill Jeweller brand – produced by North Shore-based Larchmont, in association with CHE Proximity.

AUCKLAND, Wednesday: TBWA\NZ has launched a new brand platform which aims to show that Fletcher Living builds more than just houses – they build neighbourhoods, and they are investing in the future of New Zealand.