Category Archive

AUCKLAND, Today NZ Rugby has launched a new Black Ferns brand-building campaign – via EightyOneX – to generate support for the wahine involved in our national game.

AUCKLAND, Today: Whittaker’s agencies of record – MBM (creative) and AKQA (digital), along with Waitemata Films and director Peter Burger – have brought to life the new brand campaign for the only global chocolate brand based here in Godzone.

AUCKLAND, Today: The catchy bilingual waiata created by Gisborne musician Rob Ruha for Z’s Moving with the Times brand platform from Saatchi & Saatchi, has reached No 1 in the NZ music chart.

AUCKLAND, Today: The Monkeys Aotearoa have launched the next chapter in Ben and Amy’s story, with a new brand campaign Small Steps. The campaign is designed to “bring to life ASB’s purpose to accelerate financial progress for all New Zealanders”.

AUCKLAND, Tuesday: Colenso BBDO has created a new campaign for Bank of New Zealand, with a refreshed brand promise, telling the nation “if you can imagine a better future, Let’s Find a Way”.

AUCKLAND, Tuesday: Proximity has launched a new campaign platform for George Weston Food’s Ploughman’s Bakery celebrating the virtues of its locally grown ingredients in its bread.

AUCKLAND, Today: Genesis, via Bastion Shine, has launched a new creative platform to help engage New Zealanders with their business and brand strategy.

SYDNEY, Monday: Cadbury Dairy Milk and its global agency VCCP today launch their latest film Garage which “aims to shine a spotlight on the power of human generosity in small but meaningful moments”.

AUCKLAND, Today: Pitchblack has helped Burger King launch its new King’s Fried Chicken Burger,” drawing inspiration from the extremes of hype culture and excitement that goes with a highly anticipated product drop”.

AUCKLAND, Today: Chemistry has launched MTF Finance’s new brand platform featuring comedian and actor Josh Thomson as a bumbling “Kiwi Guardian Angel”.