AUCKLAND, Friday: Air New Zealand has launched a new 5min safety video via Flying Fish. Tiaki Promise encourages both domestic and international visitors to “care for our place, our culture and our people”.
TBWA\NZ a finalist in Best World Changing Ideas Awards
AUCKLAND, Today: TBWA\NZ’s Bodyright.me initiative, a campaign to end unethical retouching and the misrepresentation of the human body, has been recognised three times in Fast Company’s World Changing Ideas Awards.
Mitre 10 With You All the Way is global No 1
AUCKLAND, Today: Data & insights consultancy Kantar NZ has revealed the results of its global Creative Effectiveness Awards, recognising the most impactful ads of last year, as judged by consumers.
The Warehouse & TBWA\ celebrate small spenders this winter
AUCKLAND, Today: TBWA\ and The Warehouse have launched a new spot under the new Hey, Small Spender campaign to show Kiwis how you can turn up the heat this winter, while keeping costs down.
The return of Kiwi Lager
AUCKLAND, Today: Motion Sickness has produced a nostalgic campaign for newly revived retro beer brand Kiwi Lager. DB senior marketing manager Sam Forrest said: “Through the mists of time emerges a lost national treasure, an iconic brew that once filled the proverbial belly of the nation.
Fresh new brand campaign puts chartered accountants front and centre
AUCKLAND, Friday: Chartered Accountants Australia and New Zealand (CA ANZ) launched its new brand campaign this evening, led by a prominent new TVC highlighting the difference Chartered Accountants offer small to medium sized businesses.
Short & Sweet
AUCKLAND, Friday: TBWA\ and Lotto’s Instant Kiwi brand are back with a humorous tvc to encourage gifting in the lead up to Mother’s Day (in a fortnight – on Sunday 8 May).
Restaurants launch recruitment campaign to tackle staff shortages
AUCKLAND, Thursday: Hospitality workers and business owners will feature in a new recruitment campaign from the Restaurant Association which aims to give Kiwis a better understanding of what it means to work in the industry.
The Feds launch Impact division
AUCKLAND, Thursday: Wellesley St-based indie Federation Aotearoa has launched Impact, a specialist consulting division for brands in climate and sustainability.
Suzuki & GSL Promotus give new car buyers something to sing about
WELLINGTON, Thursday: GSL Promotus has created a new campaign to celebrate Suzuki NZ’s Clean Car programme which rewards new-car buyers for buying low-emission, fuel-efficient cars.