AUCKLAND, Thursday: Sport NZ has today launched #itsmymove – an integrated campaign to help young women get and stay active, their way. Developed to address declining physical activity levels in teenage girls, #itsmymove is the work of Saatchi & Saatchi NZ in collaboration with Publicis Groupe Connected Platform partners MSL PR, Starcom Media and Digitas.
Well-bread
AUCKLAND, Today: George Weston Foods, via Proximity NZ, has launched an energetic new campaign, Supercharged Kids, that shows how much kids can pack into their day with the help of Tip Top Supersoft … and their very own personal assistant.
New Kiwibank Aotearoa brand identity
AUCKLAND, Tuesday: Design agency ThoughtFull – working with external partners* and internal Kiwibank teams – has created a new brand identity for the NZ-owned bank, celebrating 20 years in business.
LifeDirect and Pitchblack cook human soup
AUCKLAND, Tuesday: Following on from their successful Shark tvc, LifeDirect and Pitchblack Partners have launched the next chapter of the Unexpected Happens platform via Jetblack Productions and director Ryan Heron.
Internet rewrite for all genders
AUCKLAND, Tuesday: Colenso BBDO – with rainbow mental health shop OutLine – has created Spark Beyond Binary Code to help trans and non-binary people cope with discrimination.
Purple Haze
AUCKLAND, Monday: NZ’s Best Design Awards has awarded three Purple Pins – two to Motion Sickness/Te Whānau o Waipareira and one to Clemenger BBDO Wellington/Assembly Productions.
Special NZ shoots Optus AU tvc
SYDNEY, Monday: AU telecoms provider Optus has launched a stylish new tvc for the company’s It Starts with Yes brand platform – via Special Group New Zealand.
FCB’s Mitre 10 tvc No 1 in 2021
AUCKLAND, Friday: Kantar (now integrated with Colmar Brunton) has crowned FCB’s Mitre 10 With You All the Way as its winner of the 2021 Kantar Supreme Ad Impact Award.
Skinny adds more heavies
AUCKLAND, Today: Colenso BBDO has brought back its Skinny Famous Names campaign, starring Louis Hamilton …
Daughter’s brain injury inspired Mates, Supernormal & Hannah Design
AUCKLAND, Wednesday: Mates full-service brand & design agency in collaboration with production company Supernormal and Hannah Design, has launched a new campaign for skincare product IAMMI.
