WELLINGTON, Monday: Delivery company Delivereasy – with Te Aro-based creative agency Wrestler – has launched its first national campaign, which aims to highlight how the service is “bringing the neighbourhood flavour” and why a New Zealand homegrown delivery company is the “best choice all round”.
Saatchi & Z moving with the times
AUCKLAND, Today: We’re For Moving With The Times is the new theme of a major brand reset – headlined by a powerful tvc – for Z Energy (Z) out of Saatchi & Saatchi.
EighyOne unleashes the All Blacks for UK campaign
WELLINGTON, Friday: UK-based Healthspan Elite, with Willis St-based agency EightyOne, has launched a co-created range of 32 sports and vitamin products that was developed with the All Blacks performance nutritionist, Kat Darry.
Unretouched & unashamed
AUCKLAND, Today: Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with March Unfiltered.
Bastion Shine & Fish refresh Tower brand identity
AUCKLAND, Monday: Australasian creative & digital agency Bastion Shine, with Flying Fish, has refreshed the Tower Insurance brand ethos, Thinking Ahead, to “better express the direction the future-focussed insurer is heading in”.
Goats and Spoon step it up for Staircase
AUCKLAND, Today: The Goat Farm and Spoon TV created a 30-second and 2 x 15-second tvcs for Staircase Financial Management, bringing the idea of “stepping up your retirement” to life.
Waka Kotahi introduces Mixed Driving to Aotearoa
WELLINGTON, Wednesday: Three-quarters of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system, according to a Waikato University study. They have a combination. Often prescription medication is one of them.
DDB brings back The Warehouse Red Rabbit
AUCKLAND, Today: With Easter just around the corner, The Warehouse’s iconic Red Rabbit has reappeared. But this time, with a difference.
Whet & forget (updated)
SYDNEY, Today: Havas AU – part of the Paris-based Havas Group – plans to run the new tvc it’s produced for Gillette’s two new razors across New Zealand and Australia.
South Australia & TBWA\NZ target Kiwis
ADELAIDE, Monday: The South Australian Tourism Commission and TBWA\New Zealand have launched a marketing campaign designed to attract Kiwis to the “original and unexpected experience”s on offer in South Australia.
