WELLINGTON, Friday: Christchurch indie design & branding agency McCarthy has helped the Ministry of Health and the Mental Health Foundation to launch All Sorts, a campaign that aims to shine a light on the challenges New Zealanders face amid the latest wave of Covid-19 infections.
Check your pulse
AUCKLAND, Today: dentsu Aotearoa has created a fresh New Zealand Heart Foundation campaign to encourage pulse checks.
New World’s laidback Easter
AUCKLAND, Today: DDB Aotearoa has created an Easter campaign for New World, based on the insight of Easter being a much more casual and relaxed holiday than Christmas.
GoSee rolls out Transtasman campaign via Daylight
AUCKLAND Monday: Morningside-based full-service creative studio Daylight has launched the debut campaign for GoSee, Webjet’s new rental car and camper aggregator into the Tasman market.
Delivereasy brings ‘neighbourhood flavour’ in first national campaign
WELLINGTON, Monday: Delivery company Delivereasy – with Te Aro-based creative agency Wrestler – has launched its first national campaign, which aims to highlight how the service is “bringing the neighbourhood flavour” and why a New Zealand homegrown delivery company is the “best choice all round”.
Saatchi & Z moving with the times
AUCKLAND, Today: We’re For Moving With The Times is the new theme of a major brand reset – headlined by a powerful tvc – for Z Energy (Z) out of Saatchi & Saatchi.
EighyOne unleashes the All Blacks for UK campaign
WELLINGTON, Friday: UK-based Healthspan Elite, with Willis St-based agency EightyOne, has launched a co-created range of 32 sports and vitamin products that was developed with the All Blacks performance nutritionist, Kat Darry.
Unretouched & unashamed
AUCKLAND, Today: Global initiative Bodyright, from TBWA\New Zealand, is continuing its fight against unethical retouching and misrepresentation of the human body with March Unfiltered.
Bastion Shine & Fish refresh Tower brand identity
AUCKLAND, Monday: Australasian creative & digital agency Bastion Shine, with Flying Fish, has refreshed the Tower Insurance brand ethos, Thinking Ahead, to “better express the direction the future-focussed insurer is heading in”.
Goats and Spoon step it up for Staircase
AUCKLAND, Today: The Goat Farm and Spoon TV created a 30-second and 2 x 15-second tvcs for Staircase Financial Management, bringing the idea of “stepping up your retirement” to life.
