Category Archive

AUCKLAND, Today: dentsu NZ – who lost ASB’s creative account recently to new shop The Monkeys AUNZ – have gone out with a flourish, producing (with Finch) an uplifting tvc showstopper, impressing even hard-boiled NZ social media watchers.

AUCKLAND, Monday: Trustpower launched a new brand tvc this weekend with the second creative execution using the ‘Meant to be together’ creative platform. The 90s ad, Four Legs Good, was directed by Chris Dudman of CPD Films from a concept developed by long-term agency partner Art & Industry. 

MT MAUNGANUI, Wednesday: Conventional fresh produce marketing can conjure up thoughts of ultra-HD water droplets and flawlessly photoshopped bites – but Bay of Plentry-based creative communications agency Wave has taken a fresh approach with its latest campaign.

AUCKLAND, Today: Orcon Group (formerly Vocus Group), the owner of ISP brands Orcon, Slingshot and Flip has appointed Pitchblack Partners after a competitive pitch. A reliable source told M+AD: “There was no incumbent agency at the time the account went to pitch”.

AUCKLAND, Friday: AUNZ outdoor brand Kathmandu has unveiled its latest summer campaign, developed in conjunction with Special Group NZ. The campaign taps into the collective anticipation for a summer spent ‘out there’ in nature.

AUCKLAND, Monday: EightyOne’s new Love your Lunchtime campaign for WellingtonNZ is proving to be an attraction for central city businesses and the customers they serve.

AUCKLAND, Today: CBD-based creative independent agency Brandspank has launched – for property developer Winton – a large-scale multi-channel campaign to sell the vision for Sunfield, a radical car-less and solar-powered suburb in Auckland. The 90sec tvc goes to air during One News tonight.

AUCKLAND, Today: Whittaker’s has released its new Cocoa Pods (“the ultimate locally made premium treat”) with a campaign devised by its agencies of record – MBM (media), The Breakout Room (creative) and SweeneyVesty (PR).

AUCKLAND, Wednesday: Last year, The Enthusiasts and Auckland University of Technology developed a new brand platform – Find your greatness. This month, they take the campaign up a level.

AUCKLAND, Thursday: Film Construction NZ has produced a timely series of film vignettes for the Mental Health Commission of NSW’s celebration of World Mental Health.