AUCKLAND, Thursday: Pitchblack is encouraging Kiwis to make “formal compliments” about its client Sanitarium’s two new Light ‘n’ Tasty (sic) flavours, Blueberry and Nut-Lovers – both with 25% less sugar than the original range.
Paralympics tvc has a catch – it’s for sale
AUCKLAND, Today: Saatchi & Saatchi and Paralympics New Zealand have created a new TV commercial that they’ve put up for sale. The commercial, which features four New Zealand Paralympians – Scott Martlew, Nikita Howarth, Anna Grimaldi and Corey Peters – is filmed in a gritty style reminiscent of many high-end sports brand commercials.
Summer’s a state of mind
AUCKLAND, Today: Mango Aotearoa NZ has helped launch a new refreshing trio of Mac’s Seltzers – and it’s still winter weather. Mango shaped a campaign that acknowledged the summer-time occasions traditionally associated with drinking seltzers, and the reality of launching it while it’s cold and rainy.
TheMarket & HowtoDAD do Xmas
AUCKLAND, Monday: The Warehouse e-commerce site TheMarket has launched its Get Christmas All Done TV campaign, created in collaboration with Jordan Watson of Kiwi parenting site HowtoDAD and his wife HowtoMum during the lockdown.
NZ sea shanty mystery
AUCKLAND, Today: Colenso BBDO has released details about its latest Spark campaign, which centres on a 60” film currently rolling out across cinema, OOH and online – and attracting lots of attention with its Kiwi sea-shanty mystery connection.
Gaming action
PARIS, Wednesday: DDB France, US filmmaker Traktor, and Swedish animator ILP have produced entertaining tvc to promote the latest version Ubisoft computer game Far Cry.
TBWA\NZ’s ANZ We Do How story unfolds
AUCKLAND, Today: Following the successful launch by TBWA/ of ANZ’s We Do How platform, the financial wellbeing story of Ravi, Claire and their two children Sameer and Tara Sharma has unfolded with a new savings story.
VMLY&R launches Colgate sustainable toothbrush campaign
AUCKLAND, Today: VMLY&R’s new integrated campaign for Colgate promotes their latest move to a more sustainable toothbrush range; unveiling toothbrushes made from recycled plastic and compostable bamboo handles.
Time Machine
CHRISTCHURCH, Today: Strategy has created Te Anau Time to inspire travellers there has never been a better time than now to experience and explore one of New Zealand’s most diverse regions.
Home on the Range
AUCKLAND, Today: Anchor has launched its new brand platform, Taste of Home, with a fully integrated brand campaign (from TBWA, Sweet Shop, Mediacom, Pead, and Raydar) to give Kiwis the ‘feeling of home’ no matter where they are.
