AUCKLAND, Today: Ogilvy NZ has released two digital games for Mondelēz New Zealand brands, Cadbury and Oreo. The games are part of wider promotional campaigns designed to drive engagement and purchase intent for the respective brands.
DDB launches Lotto interactive website as part of latest ad campaign
AUCKLAND, Monday: Last month, Lotto NZ left Kiwis in suspense, following a cliffhanger ending to the latest iteration of its Imagine series, On Ice. “Now,” says DDB Aotearoa ECD Gary Steele, “Lotto has revealed there is in fact an ending, but they won’t be giving it away easily – instead, it’s up to us to unlock it.”
Hint of Winston Peters
AUCKLAND, Wednesday: Drum PR has devised a campaign build around Kiwi comedian Melanie Bracewell’s new role as a wine connoisseur for New Zealand’s Brancott Estate.
Host Havas AU drives new Avis AUNZ platform
SYDNEY, Today: Avis Budget Group AUNZ has unveiled Driven by Better, a long-term brand platform for the Avis brand. The launch campaign was created by Sydney-based agency partner Host/Havas, with media by Havas NZ.
dentsu & Fish cooked up a storm
AUCKLAND, Today: dentsu and Flying Fish’s Pizza Hut The Yumpire tvc has led to impressive numbers, the agency reports. Launched in mid-April, The Yumpire has smashed single day and weekly sales records.
Blutui takes on the world
HAMILTON, Today: Waikato-based website developer Blutui has partnered with global martech consultancy Tangram in a drive to improve worldwide sales of their development platform.
Home on the Range
AUCKLAND, Today: dentsu has created a new campaign for Rangitikei Free Range Chicken, aimed at influencing the brand selection of those who now prefer natural chicken.
The Eggplant returns, via Motion Sickness
AUCKLAND, Today: Creative agency Motion Sickness’s vegetable-based drama-crime-comedy-online-web-series, The Eggplant, is back with a new one-off special episode, this time tackling misinformation.
The Warehouse celebrates sustainability progress
AUCKLAND, Today: With a goal to become the most sustainable company in NZ, The Warehouse has launched the next chapter to the Sustainable & Affordable story by DDB Aotearoa, showcasing the steps they’re taking on their journey to make it easier for Kiwis to live more sustainably.
Through the eyes of a child
AUCKLAND, Wednesday: Big’s new tvc for boutique retirement village The Grove Orewa looks at retirement village living through the uncomplicated eyes of a child.
