AUCKLAND, Thursday: A campaign by Many Minds and Lassoo Media & PR goes live on Monday to rally support for the fight against prostate cancer.
Line Dancing
AUCKLAND, Thursday: Following the success of last year’s Google Rethink The Mix campaign, the brand is inviting marketers to Rethink the Line, via a sharp, simple campaign created by Sydney agency The Hallway.
Bank Holiday
AUCKLAND, Thursday: Westpac, in partnership with DDB Aotearoa, has launched a new brand platform, Together Greater – its first in five years.
It’s in the cans
AUCKLAND, Friday: Headphone technology company Nura – the official supplier of headphones to the All Blacks – has launched a film showcasing its Nuratrue capabilities.
Producer launches with Bargain Box campaign
AUCKLAND, Wednesday: Independent production company 449 has entered the New Zealand market with a new campaign for the meal kit brand Bargain Box by My Food Bag.
Reliable Sauce
SYDNEY, Wednesday: NZ sauces & marinades maker F. Whitlock & Sons has officially launched in Australia, and is releasing a trans-Tasman creative campaign, Whitlock’s Tales of Delicious Demise, encouraging viewers to “step out of their ennui and feed their adventure”.
Personal Best
AUCKLAND, Today: To celebrate its sponsorship of the Olympic New Zealand team, Noel Leeming – with a little help from their friends at TBWA\NZ and oOH!media – has launched a campaign called Always happy to help.
Campaign shows the ‘possibilities’ the vaccines unlock
WELLINGTON, Today: With the Covid-19 vaccine now becoming more available, Sweetshop and Clemenger BBDO decided it was time to “shift the way Aotearoa thought about our individual and collective futures”.
Aussie Energy
SYDNEY, Today: Frucor Suntory turned to Australia for most of the work on its latest campaign for V Energy. The main creative is from Clemenger BBDO Sydney (the lead creative agency for Frucor AUNZ) but the integrated campaign does include contributions from OMD NZ (media) and Raydar NZ (shopper marketing).
A KiwiPlates love story
AUCKLAND, Today: KiwiPlates have launched a new brand commercial from Saatchi & Saatchi. The spot is a sweet love story set against the nostalgic backdrop of a roller skating rink and featuring the classic love song, I Love You Always Forever by Donna Lewis.
