AUCKLAND, Today Oceania Healthcare’s vision to reimagine retirement living has been brought to life in a new integrated campaign via Ponsonby indie YoungShand. The launch is YoungShand’s first piece of brand work for Oceania since winning the account in 2019.
TBWA\ launches new ANZ brand platform
AUCKLAND, Today: TBWA\NZ and ANZ have launched a new brand platform “to help improve the financial wellbeing of all New Zealanders by providing them with the resources, support and products they need”.
Proud to be Māori
AUCKLAND, Wednesday: Newton-based indie creative shop Motion Sickness has developed Te Whānau O Waipareira’s Proud To Be Māori campaign, which aims to reflect “the optimistic, passionate and aspirational spirit” that guides the West Auckland urban Māori support network.
New Captain
AUCKLAND, Today: Flight Centre NZ has turned to the Aussies to add the finishing touches to its latest marketing makeover “just in time for the first green-zone flights from Australia to New Zealand”.
Hot off the press
AUCKLAND, Today: dentsu NZ has helped Pizza Hut to launch a distinctive new brand platform, after winning the creative business in a successful pitch. The incumbents were Stanley St (brand) and 99 (retail).
You’re Due South
CHRISTCHURCH, Today: Strategy Creative has launched You’re Due South campaign, which aims to inspire Kiwis to visit Southland.
Run takes on the flu
AUCKLAND, Today: Māori-owned, independent creative agency Run has launched the national influenza immunisation campaign, running over the next eight weeks across TV, digital, social, print and press.
Sticking together
WELLINGTON, Friday: The new Huddle Insurance campaign (written & directed by The Glue Society NZ) and starring local comedy talent, is now up and running in Australia.
Trial by Error
AUCKLAND, Tuesday: Colenso has produced a new campaign for State Insurance, which studies Kiwis’ everyday mistakes around the home and in the car.
