TVCS

AUCKLAND, Tuesday: Goodman Fielder and DDB Aotearoa took to the streets earlier this month to celebrate MacKenzie Pies’ two new roast-inspired flavours, transforming a Queen Street bus shelter into a giant pie warmer.

SYDNEY, Today: Subway AUNZ has turned to the Aussies to launch its Feel Good Spring campaign – the one featuring a floating nine-metre foot-long on Lake Wakitapu in Queenstown.

AUCKLAND, Wednesday: dentsu NZ with help from Finch, have created a new campaign for the Heart Foundation that takes on one of New Zealand’s biggest killers – heart attack.

WELLINGTON, Tuesday: FCB has devised a campaign for retirement home owner Summerset Group that aims (you guessed it) to introduce prospective customers “to new adventures, and a new outlook on life”.

AUCKLAND, Today: Kingsland creative indie Hello has launched a new campaign, with production from Larchmont, for new client AA Home Response Plus.

AUCKLAND, Today: CBD indie Augusto has created a campaign to unveil news matching jerseys – made with recycled plastics – for the All Black and the Black Ferns. The campaign launched with a 60” hero video, and in social media.

AUCKLAND, Today: Sky launched its new Life Needs More Sky brand platform this week, with a campaign developed by DDB Aotearoa that shows how much-loved entertainment permeates life – no matter who, or what, you are.  

AUCKLAND, Friday: The NZ Blood Service and Ponsonby indie YoungShand have crafted a blood-donation campaign, designed to help those in need at times of civil emergency.

AUCKLAND, Tuesday: After two years of fundraising, planning and building, NZ’s first shelter dedicated to pets affected by family violence has opened its doors this week. Now, Pet Refuge New Zealand is asking Kiwis to help keep them open through a new campaign with DDB Aotearoa.

WELLINGTON, Today: CBD-based indie agency/production outfit EightyOne has produced a social media campaign (with backup from Stuff) for Women’s Refuge Safe-Night-a-thon.