Category Archive

AUCKLAND, Today: Buying a house, getting married and having a baby are the main life events that trigger New Zealanders to consider getting life insurance. And Special Group’s new Get life right campaign for Partners Life targets new parents by turning classic nursery rhymes for kids into ones more suited for adults.

PARIS, Today: Despite the influence of M+AD Daily ed David Gapes on the Epica Awards jury roster, NZ failed big time at last night’s awards presentation. Just one Kiwi agency – Newton-based Motion Sickness – made it through to the shortlist.

AUCKLAND, Tuesday: Production company 3&7, with Colenso BBDO, has shot an amusing new Mars Pedigree Adoption campaign to help find loving homes for shelter dogs.

AUCKLAND, Tuesday: Sweetshop’s Mark Albiston has directed “a poignant, family-centric” Christmas film for BNZ from Colenso.

AUCKLAND, Today: Adpeople from all around NZ are singing the praises of Dunedin indie BrandAid and Auckland’s Eight Productions for their Whiteware Xmas work on the new Smiths City campaign.

AUCKLAND, Today: Integrated comms agency Pead – working alongside production house Swish, media agency MediaCom, and shopper specialists Raydar – has launched Anchor’s Christmas campaign.

AUCKLAND, Thursday: BMW has collaborated with integrated marketing agency Pead to stage an activation in The Viaduct inspired by Amsterdam’s nightlife – to celebrate the launch of the BMW 4 Series Coupé. The show-and-tell opens at 1pm today (Thursday), and runs till Friday.

AUCKLAND, Wednesday: With mainstream New Zealand gradually moving from the dinnertime staple of meat and three veg towards ‘flexitarianism’, our nation’s red meat consumption has been in steady decline.

AUCKLAND, Monday: Creative agency Pitchblack and its production division Jetblack have crafted a new campaign for Sanitarium cereals range, titled SanitariYUM.

AUCKLAND, Today: Toyota NZ has unveiled its new brand platform for the 2021 Hilux through a multi-channel campaign that “celebrates the bond between friends, between driver and their Hilux, and between Toyota and New Zealand”.