AUCKLAND, Today: Ponsonby indie YoungShand has created a new campaign for “cruelty free, fragrance free” company Unconditional Skincare Co, which it says ”creates a world-first Skin Peace Pledge” to address the impact of beauty messaging on women’s self-esteem.
Colenso ad catches the eye
NEW YORK, Wednesday: US ad/media site AdForum has named a tvc created by Colenso BBDO for Eta’s new brand platform, Free Friends With Every Pack, as one of the five best ads of the week.
Rhapsody in Blues
AUCKLAND, Wednesday: With Super Rugby back on the menu in 2021, The Blues have partnered with independent agency Federation to recruit “a new tribe of supporters” – Auckland-based supporters of other teams.
Sweat with Pride
AUCKLAND, Tuesday: FCB and the NZ AIDS Foundation have teamed up for a health initiative labelled Sweat With Pride. Foundation head Dr Jason Myers said: “It’s a sad fact that in 2021, Aotearoa’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission.
Orcon reimagined
AUCKLAND, Monday: Orcon has reimagined itself with the future of home connectivity in mind, and has partnered with Gladeye and VMLY&R to bring the ISP designed for a post-Covid world to life.
Air NZ & dentsu fly high for the kids
AUCKLAND, Thursday: When Air New Zealand flight NZ4376 (aka NZHERO) took to the skies, 50 children from Koru Care Charitable Trust NZ enjoyed a special plane trip, something their health might ordinarily exclude them from.
Aussies shoot Avis NZ
AUCKLAND, Today: Host/Havas has launched a brand campaign for vehicle renters Avis Budget Group which aims to show how they takes the hassle out of car hire “so holidaymakers can start enjoying their vacation sooner”.
Close Call
AUCKLAND, Tuesday: Auckland Transport has released a new behaviour-change campaign encouraging drivers to set up their mobile phone safely before heading out on the region’s roads.
The Full Monte
AUCKLAND, Today: Sky is about to market a fibre-based broadband service – supported by a new campaign from DDB Aotearoa.
