AUCKLAND, Today: Special Group has created a new 100% Pure New Zealand campaign that aims to reconnect friends and past visitors as early signs of recovery become daily more evident.
Bovine Bliss
AUCKLAND, Today: Creative indie Big Communications has teamed up superchef Al Brown with a herd of hungry cows to drive home a charming new campaign for Pioneer brand seeds.
Some Kind of Wonderful
AUCKLAND, Today: Colenso BBDO and Finch have crafted a new campaign for AMI, celebrating the kindness Kiwis have shown during Covid-19 – in their local communities, to the neighbours next door, on the roads and to small business owners.
The TikTok Effect (updated)
AUCKLAND, Today: Global clothing store chain Superdry (NZ branch in Queen St, Auckland) has launched the first TikTok campaign in New Zealand – via NZ-based influencer agency and TikTok specialists Born Bred Talent – to launch their AW20 collection and celebrate NZ Music Month with the release of NZ hip-hop duo eleven7four’s major debut single.
Keeping the Faith
AUCKLAND, Today: Sky Sport, through DDB NZ, has released two new TV-led campaigns as Kiwis prepare to welcome live sports back into their living rooms.
Perfect Imperfect
AUCKLAND, Wednesday: TBWA has put a spotlight on the 400-strong 2degrees call-centre crew in the latest iteration of its #togetherwecam campaign, which encourages Kiwis to share how they’ve been keeping in touch virtually during alert levels 4 & 3.
Ring of Fire
AUCKLAND, Tuesday: FCB and Fire & Emergency NZ have partnered with celebrity chef Josh Emett to remind Kiwis that unattended cooking is the main cause of house fires in New Zealand.
Inside Out
AUCKLAND, Today: Just a few years shy of its 100th anniversary, NZ health & wellness brand Red Seal – with long-time agency partners Studio Nash and MBM, alongside Film Construction – has launched the first part of its new global brand positioning Incredible Inside with a two-tiered campaign that was briefed, concepted, produced and filmed entirely within lockdown.
