AUCKLAND, Today: Mark Morrison’s hit Return of the Mack has this week become a celebratory anthem as Macca’s golden arches flicker back on for business.
Nobody Home
WELLINGTON, Tuesday: The NZ Government’s new spot for Covid-19 communication reminds Kiwis that “we’re in this together, and the stronger we are today, the sooner we will welcome tomorrow”.
Warrior to Warrior
AUCKLAND, Today: With the recent Covid-19 pandemic highlighting the importance of NZ’s essential services warriors, Augusto worked with Wendy’s on a proactive TV & online campaign to allow the Warriors players who are currently in lockdown to send their thanks to those working on the frontline.
Window on Hope
AUCKLAND, Today: The Warehouse, through DDB NZ, have this morning released a new campaign, Teddy. Warehouse marketing GM Anna Lawrence said: “Teddy speaks to the highly popular New Zealand Bear Hunt phenomenon allowing Kiwis of all ages to spread joy and connectedness from their windowsill.
DDB, OMD, KidsCan’s campaign
AUCKLAND, Today: KidsCan with support from DDB & OMD have launched an appeal to fund food packages for Kiwi families hit hardest by the Covid-19 lockdown measures. The campaign has already received a kickstart donation of $19,000 from Cookie Time Charitable Trust and has raised nearly $300,000 in its first two days.
DDB & KidsCan in poverty cook-up
AUCKLAND, Today: For many Kiwi families living in poverty, accessing enough food to feed the family is a daily challenge. Last month, DDB NZ teamed up with KidsCan to create a confronting campaign that gives the audience a heartbreaking glimpse into the reality of many New Zealanders’ scrambling to put food on the table.
Melting Pot
LAS VEGAS, Monday: Trump may be at sea – but the Thrive Cannabis Marketplace, the largest independently owned cannabis retailer in Nevada, has enacted a delivery-only business model to comply with new Covid-19 public health mandates – and retained Las Vegas-based creative agency Artisans On Fire to create an ad campaign.
2degrees of declaration (updated)
AUCKLAND, Today: TBWA, Ikon and Assembly Films have put to air a groundbreaking new piece of TV work for 2degrees – #togetherwecam – aimed at oiling electronic social intercourse during the lockdown.
Skinny muscles up
AUCKLAND, Friday: Colenso BBDO, PHD Media and Good Oil have created a groundbreaking new campaign – called Friendvertising – for New Zealand low-cost telco Skinny.
Room at the top
PARIS, Today: Adforum has selected WiTH Collective Auckland’s ASB Live Life One Step Ahead as one of the five best ads in the world last week.
