AUCKLAND, Today: Parnell-based strategy/creative agency The Business has just announced the production of the biggest Jack Daniel’s above-the-line advertising campaign for the brand in New Zealand in years.
Higher power
AUCKLAND, Friday: What do an Englishman, a miniature pony and budgie smugglers have in common? They all feature in a fresh new, multifaceted Energy Online campaign by Freemans Bay-based full-service, indie creative & media agency Contagion.
Coastguard + Mediar Spitfire debunk She’ll be right
AUCKLAND, Thursday: Indie digital creative agency Mediar Spitfire has partnered with MediaWorks and The Rock in a Coastguard campaign that tackles our ‘she’ll be right’ attitude towards water safety.
Eleven corrals Phantom + MediaCom for Playstation
AUCKLAND, Thursday: TBWA’s Eleven PR has unveiled a new campaign for PlayStation and multiplayer gaming.
Saatchi launches Okana natural skincare brand
AUCKLAND, Today: Saatchi & Saatchi has launched new Kiwi skincare brand Okana, with The Joy of Less campaign that will run across print, digital and radio. The agency has also created a website for the entirely e-commerce business www.okana.co.nz
Long White Vodka, TBWA and Racing shoot music video/tvc
AUCKLAND, Today: TBWA has launched a new brand platform for popular Kiwi drink Long White Vodka.
VCCP shoots Cathay Pacific ‘enhanced’ Business Class
SINGAPORE, Tuesday: Creative agency VCCP Singapore has launched a fully integrated campaign to announce Cathay Pacific’s enhanced Business Class experience that offers “a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings”.
Colenso & Sweetshop add brim to New World’s Xmas
AUCKLAND, Today: New World has launched their Christmas campaign with the theme of Enjoy Christmas ’round at ours created by the Clemenger Group.
Màgico tickles Hirepool
AUCKLAND, Today: Hirepool is celebrating 60 years in business with a new series of droll TV and radio spots. New(ish) indie agency Màgico shot the spots with Film Construction, and they’ll roll out over the next few months.