Category Archive

AUCKLAND, Today: 99 has created a campaign for the seventh generation of Mazda, which has landed in New Zealand. ECD Mick Stalker said: “It’s Mazda3 but not as you’ve seen it before.”

WELLINGTON, Today: Clemenger BBDO has created a hard-hitting cellphone safety campaign, fetchingly titled Let Driving Distract You, for the NZ Transport Agency.

AUCKLAND, Monday: Kaitiakitanga (guardianship of the land) is the founding principle behind a new 90” manifesto created by Rainger & Rolfe to launch sustainable energy supplier solarcity’s Grid for Good.

AUCKLAND, Wednesday: Following the worldwide awards successes of Pedigree SelfieSTIX, Colenso BBDO has launched Mars DentaSTIX Studios – a combo of cutting-edge technology, product integration and e-commerce – to create what the agency calls “a first-of-its-kind experience for dogs and their owners”.

AUCKLAND, Today: Parnell agency Rainger and Rolfe have just launched an attention-grabbing new TV-led brand campaign for AA Smartfuel.

AUCKLAND, Today: DDB has launched the fourth instalment in the Lotto Imagine series, which began with 2015’s hugely successful Pirate Ship, followed by the poignant Mum’s Wish in 2016 and award-winning Armoured Truck in 2018. 

AUCKLAND, Today: BC&F Dentsu has created a new campaign for Tower Insurance which aims to tackle the complicated language that plagues much of the market.

AUCKLAND, Today: Pinnacle Life last week launched its new brand campaign via YoungShand, asking Kiwis to think about what makes them feel lucky, and the consequences when they’re no longer there to help protect them.

AUCKLAND & SYDNEY, Sunday: Special Group NZ & Australia have combined resources to launch Tourism New Zealand’s new global brand marketing campaign100% Pure Welcome – 100% New Zealand.

AUCKLAND, Today: TBWA Group NZ has developed a new campaign for ANZ Bank that aims to get us thinking about the importance of a warm and dry home to the health of Kiwis.