AUCKLAND, Today: In celebration of its 30th anniversary, Assignment Group and Instant Kiwi has launched a “heart-warming” new brand campaign, Play it your Way, which “highlights the unique ways real Kiwis have played one of New Zealand’s favourite games over the last 30 years”.
ANZ and TBWA tell a bee to bee story
AUCKLAND, Today: ANZ New Zealand has launched a campaign that hits the sweet spot as it recognises the important role of business customers.
Wunderman Thompson rejuvenates Samsonite
LONDON, Today: A sexy high-energy global campaign for Samsonite is giving the venerable luggage brand a whole new look. The campaign will run globally across regional Samsonite social and online channels from today (and, eventually, other media).
The best commercial of all time?
BERLIN, Today: “Try not to cry watching this Ramadan-themed BMW ad by German agency Serviceplan that targets the Middle East, but tells a universal story,” says the Ad Nut columnist at Campaign Asia-Pacific.
Shine campaign steers Spark’s driverless car
AUCKLAND, Today: Britomart-based agency Shine has created a new business brand campaign for Spark’s 5G, starring Kiwi doco maker/journalist David Farrier.
Ports of Auckland partners with international YouTuber
AUCKLAND, Today: Ports of Auckland has unveiled a partnership with UK-based international YouTube sensation Tom Scott for a powerful video, Hundred-Tonne Robots That Help Keep New Zealand Running.
Rainger & Rolfe’s new Healtheries brand campaign a family affair
AUCKLAND, Today: Parnell-based creative indie Rainger & Rolfe have delivered a new brand campaign for Healtheries – including three tvcs from Film Construction.
Central Otago stars in Film Construction’s Place series
AUCKLAND, Today: Film Construction has launched the trailer to the Place film series, an intimate view of one of New Zealand’s most famous film regions, Central Otago and some of the filmmakers that live and work there.
True shoots new ASB Clever Kash campaign (Updated)
AUCKLAND, Tuesday: Indie creative agency True is underway with a new ASB campaign, with a special focus on the 850,000 Kiwi kids armed with ASB’s Clever Kash digital money box and knowledge from ASB GetWise financial literacy classes.
Arrivals & Departures: True taps Tim Huse as ECD
AUCKLAND, Today: Grey Lynn creative agency True, which claims to be “New Zealand’s largest independent agency”, has appointed internationally awarded creative Tim Huse to the newly created role of executive creative director.