AUCKLAND, Jan 1: VMLY&R NZ and MBM have released their latest TAB campaign. “The Summer of Racing campaign seeks to add excitement to the season by encouraging New Zealanders to place a bet at one of the summer’s racing events,” says CD Guy Denniston.
A weeng and a prayer
SYDNEY, Friday: Air New Zealand has created a campaign aimed at getting more Singaporeans to visit New Zealand.
Saatchi’s first Tourism Fiji campaign hits high-note
PARIS, Jan 1: Saatchi & Saatchi/Good Oil’s beautiful NZ Tourism Fiji Singing scored the No 4 spot on French site Adforum’s global Top 5 tvcs in the week before Xmas.
DDB & Macca’s bring on a smile with The Day After (Updated)
AUCKLAND, January 1: DDB has launched a new McDonald’s campaign, McDelivery, on a day when many Kiwis around the country would love some Macca’s delivered to their doorstep.
American Express unveils new brand identity – and takes NZ to the world
SYDNEY, Today: American Express has unveiled its new global brand platform in New Zealand (Powerful Backing: Don’t Do Business / Don’t Live Life Without It) through a 360-degree Ogilvy campaign advertising the American Express Airpoints Platinum Card in partnership with Air New Zealand.
Stickman’s cousin visits for Christmas
AUCKLAND, Today: FCB has conjured up a new Pak’nSave Stickman series – just in time for Xmas. The creative – including the tvcs – was produced in-house by the agency.
Little white lies (Updated)
AUCKLAND, Today: November’s Top 10 sees Spark swapping with VTNZ to take the No 1 spot, reports Colmar Brunton client executive Andy Strain, who compiles our monthly list.
Aussies create HP home printer Xmas campaign for NZ
SYDNEY, Sunday: Clemenger BBDO Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP’s Sprocket portable printer, one of this Christmas’ hottest gifts.
DDB & Lotto’s Xmas follow-up to Armoured Truck
AUCKLAND, Wednesday: DDB has produced a follow-up spot to Lotto New Zealand’s Armoured Truck tvc, part of the Imagine series, revisiting the pair behind the tension-filled spot released earlier this year.
Switch shoots Barkers brand anthem
AUCKLAND, Monday: With the fashion industry being a significant contributor to environmental waste, brand agency Switch has developed a new campaign for leading NZ-owned menswear brand Barkers, titled Made For Life.
