AUCKLAND, Tuesday: Avis New Zealand has launched its Art of Discovery brand campaign, aiming to inspire road trip journeys through the creative work of a selection of New Zealand and Australian artists.
Contagion puts mind-control to work for Energy Online
AUCKLAND, Friday: A handful of unsuspecting members of the public were invited to take part in a fake scientific trial where Contagion client Energy Online claims to have harnessed energy to create a ‘super power’ – mind-control.
Rideshare disruptor says Ola with new tvc
SYDNEY, Monday: Ola, one of the world’s largest ridesharing platforms – and a fast-rising competitor to Uber – has launched a new 30sec tvc in New Zealand (where it’s currently on-air) and Australia.
M&C Saatchi NZ’s Greenhouse creates Get Your Easter On campaign for Countdown
AUCKLAND, Tuesday: M&C Saatchi NZ’s Greenhouse, Countdown’s creative agency, has created an integrated campaign that celebrates the way Kiwis get their Easter on.
Pitchblack launches new Meadow Fresh brand platform
AUCKLAND, Thursday: Creative content shop Pitchblack Partners has engineered a new campaign for Meadow Fresh that aims to explore the embracing of vulnerability, and “having the courage to let our kids have experiences that enable them to grow”.
Tokyo Dry & DDB remake Dave Dobbyn classic
AUCKLAND, Today: Kiwi music legend Dave Dobbyn’s 1986 hit Slice of Heaven is the inspiration behind Steinlager Tokyo Dry’s latest campaign, a recreation of this iconic New Zealand song in a uniquely Japanese way.
Special Australia shoots Uber Eats NZ campaign
AUCKLAND, Today: Stan Walker meets Jono and Ben in the latest instalment of the tongue-in-cheek Uber Eats ad campaign, Tonight I’ll Be Eating – produced by Special Group Australia.
Meares & Nicholas shoot House of Travel Passport III
AUCKLAND, Today: The House of Travel agency creative team – spearheaded by Roy Meares with a little help from Gregor Nicholas – has completed Passport, the third commercial in House of Travel’s ongoing brand campaign, launched early February.
BCF Dentsu takes a joyride in the SUV from before SUVs were cool (Updated)
AUCKLAND, Today: BCF Dentsu has created a new Subaru campaign that aims to reassert the meaning behind the SUV that started it all. The SUV from before SUVs were cool.
Ogilvy & Whānau Ora target the nation
AUCKLAND, Today: Government services advisor Whānau Ora has teamed up with Ogilvy to release a fresh brand direction, website and new campaign titled We Dream.