AUCKLAND, Today: Creative agency Anthem has launched Yellow’s first above-the-line campaign since it rebranded, introducing Kiwis to Yellow’s Marketing Machine, described as “a comprehensive digital marketing offering of needs-based solutions, designed to help SMEs thrive”.
A new No 1
August’s Top 10 is a combination of past favourites and new submissions – five, to be exact – across a variety of industries.
Suicide prevention campaign goes global
M+AD seldom runs campaigns produced offshore, but we’re pleased to make an exception for the global online suicide prevention Movember Foundation campaign Be a Man of More Words, out of Cummins&Partners Melbourne.
Cummins&Partners launch Specsavers NZ campaign
In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new “clever, yet confronting”, eye heath awareness campaign, The Priceless Eyes Project, via Melbourne-based independent media & creative advertising agency Cummins&Partners.
FCB’s Road Commander delivers new VTNZ brand platform
FCB has launched VTNZ’s new We’re on your side brand platform with a series of tvcs featuring a new (anti) hero, Road Commander.
Sweetshop’s funnyman Kiwi shoots Ikea for Aussies
Sweetshop’s Kiwi Damien Shatford – a dab hand at lending humour to a commercial message – is working to inspire Aussies about the joy to be had in everyday life at home, through an Ikea Australia retail campaign, Get Used To A Better Living Room from The Monkeys, part of Accenture Interactive.
Generation Voice is here – and they’re about to change everything
Spark and Colenso BBDO have launched a new campaign, continuing their Little Can Be Huge platform. This time it’s to celebate the power and opportunity the next generation will have, thanks to voice technology.
WiTH brings Rachel House back for ASB
After their successful campaign last year, ASB and DAN’s WiTH Collective, Linked by Isobar are back to “spread the joy” of redeeming ASB True Rewards with Curious director Rachel House reprising her acting and directing role of the True Rewarden.
Copper, Mango, Frizzell, Rooney launch Galaxy Note9
The power of the new Samsung Galaxy Note9 was put to the test last week with an epic nine-story art battle, created and executed by Copper Brand Experiences with public relations from Mango Communications.
DDB upgrades Loyalty NZ campaign
DDB has launched campaign for Loyalty NZ’s instant rewards promotion under the Fly Buys brand. This new promotion gives members access to a range of instant rewards by “flashing” their Fly Buys card or Fly Buys mobile app, without using valuable Fly Buys points.
