Auckland creative & production agency Augusto has launched a new Tourism New Zealand global campaign, changing tack from 100% Pure, following TNZ’s recent announcement that it intends to incorporate people and culture into the NZ destination brand.
BC&F Dentsu reintroduces Chicken Tonight to the kids of today
“Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s,” we are reminded by the PR people at BC&F Dentsu in a release this morning.
Colenso enlists NZ global star names for new brand platform
Colenso BBDO is launching Skinny’s new brand platform Get The Skinny, created in collaboration with PhD and Platform 29, which sets out to prove that Skinny will do anything to keep prices low and customers happy, by recruiting the world’s biggest names.
Special wins 100% Pure NZ
Special Group plans to continue the 100% 19-year Pure New Zealand campaign after Tourism New Zealand appointed the agency in a pitch last week.
Y&R gets rhythmic for its new Countdown platform
Countdown’s busting out all the rhymes in a new brand platform, its first campaign by Y&R with support from Ogilvy Media.
BC&F Dentsu wakes up Robert Harris
Despite his name sitting on shelves in supermarkets nationwide, and plastered over the front of over 40 cafes, Kiwis know very little about Robert Harris. Some people weren’t aware he was a real man, let alone an important figure in NZ’s coffee history.
Y&R/MBM urge Kiwis to ‘Wake up a Winner’ for TAB Football World Cup campaign
Following a record-breaking year for the TAB, when new customers grew by 21%, Y&R New and MBM, have released their latest campaign for the business, ahead of the Football World Cup 2018.
Electric Kiwi takes the mickey
Independent power company Electric Kiwi hits the small screen this Sunday 17 June with a new TVC that gently takes the mickey out of dubious benefits claimed in the power industry.
Newbies nail it (updated)
Three debutants claimed the top three spots this week Spark’s Father’s Day and Speight’s The Dance are genuine new arrivals, while No 3 sees the return of Nova’s catchy Rhyming Guy.
Shine switches on Genesis Energy IQ
Genesis has launched its latest innovation and brand campaign, produced alongside its agency, Shine Auckland. “This campaign demonstrates a true manifestation of Genesis’ new positioning – With you. For you. – that sees them put their customers at the heart of everything they do, collaborating with them to develop new innovations, tools and services, to help put them in control of their energy at home,” says Genesis group manager/brand & marketing Justine Fairlie.
