Category Archive

The new Electrolux Pure i9 took over NZ Herald homepages again last week, courtesy of a collective led by Daniel Piper of SME Marketing, by cleaning-up stories of the day and clocking up thousands of click-throughs. 

Wattie’s have launched their new 50% less-sugar Baked Beans by reassuring consumers that they still make you fart.

True Auckland has created a new trans-Tasman campaign for Southern Cross Travel Insurance has encouraging people to think about their individual sense of adventure, rather than what may or may not happen to disrupt it.

Tourism New Zealand’s comms division has over the weekend filed a release (with full credits) containing all the details missing from an earlier M+AD story on Friday, which was based on an unattributed item in Australia’s B&T about the Augusto campaign to add NZ to all world maps.

The Australian Rugby Union (Rugby AU, as it’s now called) has come up with a cunning plan to sell the new Aussie test jersey to New Zealanders.

“It’s through gritted teeth that B&T admits this Tourism NZ ad is exceptionally good,” reads the intro to this unlikely story published yesterday in Aussie ad/media e-sheet B&T.

To mark World Press Freedom Day (yesterday, 3 May), Paris-based Reporters Without Borders (RSF) launched a #FightFakeNews campaign, because it says this combats disinformation – now one of the biggest challenges for journalism’s defenders.

After securing the business in January, Y&R has released its first campaign for Flooring Xtra this week, offering New Zealanders ‘style by the square metre’.

Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else, says DDB ECD Shane Bradnick, unveiling the agency’s latest Speight’s TV epic.

Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010, has produced its first piece of work for Instant Finance since winning the pitch (against 10 other agencies!) four months back.