TVNZ shot a 2min 35sec wrap-up video at last week’s Effies, unleashing roving reporter Tim Wilson and a camera crew on the festivities at the Langham.
“This year’s Effies are proof that not only do we have a vibrant and creative communications industry but that the thinking and efforts are building business value for advertisers and brands,” said TVNZ general manager of media solutions Lyndsey Francis.
“At the heart of the great entries was superior consumer insight and ideas with strong collaboration in a changing media and communications landscape. We are proud to play a role in supporting advertisers and agencies in exceeding their objectives across many of the categories and collaborating closely on winning campaigns such as ASB’s Like Loan, Holden’s partnership with Shortland St and Noel Leeming’s People’s Stories.
“Thanks to CAANZ for a memorable night, and congratulations to all the winners and finalists.”
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