AUCKLAND, Today: TVNZ is preparing to launch a first-of-its-kind co-viewing measurement tool, giving advertisers richer insights into who’s really watching TVNZ+ on the big screen.
Rolling out in late 2025, the new solution will move beyond login data and device IDs to capture a true picture of household viewing behaviour.
As more people tune in to TVNZ+ with flatmates, partners, or family, traditional one-to-one identifiers have limited advertisers’ ability to measure shared screen time.
With nearly 70% of TVNZ+ viewing now happening on connected TVs, the need for accurate co-viewing data has never been more important. TVNZ has developed the new model to meet that need, offering advertisers a big leap forward in audience measurement.
Rob Hutchinson, Chief Digital Officer at TVNZ says, “The ability to capture more comprehensive data about our digital audience is a really important step to deliver on our Digital+ strategy. This solution has been years in the making. TVNZ+ has seen strong growth each year in connected television viewership, and we know that most of our audience isn’t watching alone on CTV.
“I’m excited to see it come to life and the benefits it will create for our commercial partners. TVNZ are continuously growing our suite of data-rich advertising tools, and co-viewing measurement will add exponentially to that offering,” Hutchinson added.
“We are thrilled to partner with TVNZ for the launch of New Zealand’s first co-viewing measurement solution.” – Ian Garland
To bring the model to life, TVNZ has partnered with Milton Data—creators of Australia’s VOZ Streaming, used by Channel Seven, Nine, and Ten. Milton’s experience in media measurement and modelling gives TVNZ a trusted partner to launch the first co-viewing solution in Aotearoa.
TVNZ Chief Revenue Officer, Valerie Walshe, says the partnership was key to ensuring the solution met global standards.
“It was crucial that we developed TVNZ’s co-viewing measurement solution with a trusted partner. Milton Data have demonstrated their ability to create a world-class solution with VOZ Streaming in Australia, and we’re looking forward to working together to bring this industry-leading measurement to New Zealand. It’s going to deliver fantastic value for advertisers and for TVNZ.”
Ian Garland, Managing Director of Milton Data says, “We are thrilled to partner with TVNZ for the launch of New Zealand’s first co-viewing measurement solution. We’re excited to combine our modelling expertise with TVNZ’s innovative vision to deliver deeper insights and engagement data for advertisers.
“We look forward to working with TVNZ to shape the future of streaming audience measurement in the New Zealand market.”
TVNZ has also teamed up with global insights leader Kantar to collect the panel data powering the model. The co-viewing solution will launch in late 2025, with co-viewing impressions set to follow shortly after.
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