AUCKLAND, Today: Brand-building agency Pead PR’s journey with Uber has come to an end as the two part ways in a regional alignment. Uber’s new shop is Sydney-based Sling&Stone, which opened an office in Auckland last year.
“It’s always sad to lose a client through a network alignment but we have known about this for several months now and we have had good time to prepare for their departure,” said Sarah Munnik, managing partner at Pead PR.
“Sadly, global alignments are a fact of life in agencyland. Someone sneezes in New York and local business gets caught in the shower. That’s just the way it is for our industry.
“NZ ad media have yet to hear a peep out of Sling&Stone.
“Nevertheless, we have learned so much about this technology category and we are exceptionally proud of our stellar work on the account, including the launch of Uber and Uber Eats across multiple regions in New Zealand, promoting free rides for people called Sam, the glorious Shark Bait project and the launch of Jump e-bikes and scooters.
“Our team has set a high benchmark to meet.”
“It is been a terrific ride and we now look forward to putting our great experience on this client to good use for NZ start-ups in the category.”
NZ trade media (including M+AD) has yet to hear a peep out of Sling&Stone.
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