SYDNEY, Wednesday: The Aussie Bestadsontv site has named Colenso BBDO’s latest DB Export spot as the second-best tvc in the world last week.
The “best” was Publicis Italy’s Diesel – but it was the Kiwi beer ad and its wonderful bluesy soundtrack that made the big impression on judge Andy Jex (CCO at TBWA London CCO.
“DB Export gets the nod because its craft wins out,” he writes. “It’s brilliantly written, performed and directed.
“The ‘song’ may well be a well-trodden trope. But this one’s made special because it’s not the usual bloke-and-beer scenario. It’s a couple in love singing about one another.”
CREDITS
Client: DB Breweries
Marketing Director: Sean O’Donnell
Senior Marketing Manager: Tony Wheeler
Agency: Colenso BBDO
Production Company: The Sweetshop
Director: Damien Shatford
Sound Design & Mix: Liquid Studios
Music Production: WorldPeace.fyi
Online: The Machine Room
Performers: Keshia and Tom
- www.bestadsontv.com
- Last week’s M+AD story here
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