Hoyts Group Australia ceo Damian Keogh has announced the promotion of Sydney-based Dan Hill to the role of ceo of the Val Morgan Group in Australia & NZ.
Dan Hill was previously the managing director of Val Morgan Cinema and under his new remit he will take on the leadership and responsibility for the group including cinema and the digital outdoor business, VMO.
“Dan is a proven high performer and we look forward to him bringing the same leadership and skill he has shown at Val Morgan Cinema to the wider group,” Keogh said.
He added, “We are always taking stock to ensure Val Morgan’s relevance and offering across cinema and outdoor is the best it can be. Dan’s appointment will help Val Morgan more simply meet the needs and expectation of its clients, in providing end to end media solutions.”
“This new campaign will be further underpinned by digital, social, PR and sampling activations across New Zealand throughout the year.”
Dan Hill said, “As technology and data continue to enable better outcomes in the media industry, Val Morgan’s cinema assets and its 100% digital out of home network are at the apex of providing brand building media solutions for our clients.”
As part of the change, Sydney-based Anthony Deeble has been promoted to chief commercial officer across the Hoyts Group. “He will work closely on the business’ capital investment programme and new business opportunities in New Zealand and internationally,” Keogh said.
“He will also drive the operations and commercial growth across the wider Val Morgan group.”
These changes are effective immediately.
About Val Morgan
Val Morgan Cinema Network is Australia and New Zealand’s leading national supplier of screen advertising. Our network of over 2000 cinema screens covers metro, regional and country areas and provides advertisers access to a sought after audience in a high impact environment, proven to deliver six times the engagement of television.
VMO ANZ has 10,000 screens across 1000 locations. In Australia and New Zealand, it offers digital screen advertising in out of home environments.
Val Morgan is part of the Hoyts Group – A Wanda Group China company.
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