Local ad tech platform VeNA (offices in Auckland, Singapore and Sydney), and digital sports content & media company Perform Group, have unveiled an advertising representation agreement for New Zealand, which the partners say will open up a wider range of possibilities for brands to reach sports fans and predominantly male audiences.
“A new breed of sports fans have emerged – they are connected globally and socially, united through their love of the game and are smart, early adopters,” says VeNA NZ’s Auckland-based general manager Toni Knowles.
“They demand a different, more intensive approach to content delivery via multiple channels.
“Perform’s mission is to connect this audience to a world of sport by supplying some of the quickest, most detailed and most engaging content, managing a network of wholly-owned global media brands and delivering premium sports content directly to fans.”
Key media properties for NZ audiences include Goal.com, Sportingnews.com, Supercars.com, NBA.com, MLB.com, NHL.com, WWE.com and NFL.com. Additionally, Perform Media’s ePlayer reaches sports fans with high quality video content and up-to-the-minute sporting content via 2000 of the world’s big-name news publishers.
“The timing couldn’t be better as our New Zealand sports content and audiences continue to grow.”
“This new partnership will not only cover video, but will include display, bespoke content and sponsorship opportunities,” Knowles said.
Perform Media ANZ’s Sydney-based ad sales vice-president Adam Payne said: “We have been working with the VeNA team for some time on monetising our video inventory, and see the potential to align our relationship further to now offer NZ advertisers the opportunity to engage with our audiences across all of our formats.
“The timing couldn’t be better as our New Zealand sports content and audiences continue to grow”.
Toni Knowles said:“With many of the sports that Perform cover in season including the NBA, NFL and Premier League, there is a massive audience potential for brands to engage with in the coming months and beyond.
“Sporting content offers brand safe and engaging environments, and we look forward to bringing more options to the NZ market via both managed IOs and programmatic private marketplace deals”.
About VeNA
VeNA is an award winning, proprietary SaaS Video SSP, adserver and programmatic sales house operating across the Asia Pacific region. Independent, with offices in Australia, New Zealand and Singapore, its core programmatic values are transparency, real time information and viewability. For agency partners, VeNA provides a wide range of solutions for distribution of video advertising at scale. For site/app and technology partners, VeNA offers a range of video asset management and platform services that add value and align complementary business objectives, to develop new revenue and strategic opportunities.
About Perform Media
Perform is a leading digital media company with 26 offices globally. Perform’s advertising platform provides brands with the opportunity to engage with millions of sports fans globally. This platform features some of the best sports content available online and includes ePlayer, the world’s largest sports VOD broadcaster, as well as over 40 represented sites including Goal.com, the world’s largest football website and official club sites for some of the biggest names in football. Perform reaches over 160m unique users globally every month.
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