AUCKLAND, Today: “Even PR professionals have hit pause on pestering journalists with press releases about the latest and greatest innovation to hit the market,” writes Herald business reporter Damien Venutto, in yet another coronavirus horror story.
What?
Much as we admire Venutto’s work, we could never go along with his populist rhetoric about PR.
Venutto does these “pestering” professionals a disservice.
PR exponents can continue to rely on M+AD to get their stories out there. We love PR releases – you might say they’re the lifeblood of daily industry newsletters and websites like M+AD.
“The well-written PR release is a thing of journalistic beauty.”
Of course, we rewrite them, remove the odd bit of bullshit, and add new facts – but at their best, the well-written PR release is a thing of journalistic beauty that sits perfectly alongside our regular news sources.
- Read the Venutto piece here (you may need a Herald Premium sub to access it)
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