APN Outdoor today hit the ‘on’ switch that lit up Victoria Park flyover’s inbound and outbound Elite Screens.
The launch of this site caps a month of expansion for APN Outdoor with three screens launching to make a 12 strong digital screen network across New Zealand.
Located on key Auckland arterial route through Victoria Street West, the screens are fixed to the northern and southern motorway bridges, in direct line of sight for commuters entering and leaving the CBD to and from Ponsonby, Herne Bay, St Marys Bay and the North Shore, reaching in excess of 53,000 contacts each day.
Standing at 12.16 x 2.88m in size, these Elite Screens are truly impressive and give advertisers access to the sharpest quality and most advanced LED technology available in market.
Targeted approach
APN Outdoor’s Sydney based ceo Richard Herring said: “These two Elite screens provides further coverage and even greater opportunities for advertisers.
“As we grow our presence in this space, we encourage advertisers to take a targeted approach, in this case perhaps speaking to inbound and outbound traffic with separate messaging or targeting commuters in key periods throughout the day.
The Victoria Park Flyover provides opportunities for an extensive level of flexibility, creativity and immediacy, and we look forward to seeing advertisers think differently about their strategies accordingly.”
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