Ogilvy NZ’s shopper marketing & digital activation agency Geometry Global NZ and its client Kellogg’s have packed a virtual reality experience into a limited edition Nutri-Grain 500g box.
Users can experience the 360° high-intensity action of wingsuit flying, mountain biking or long boarding by purchasing the limited edition Nutri-Grain 500g packs that have been crafted to transform into a virtual reality headset.
Once the exclusive domain of high-tech gadget companies, the campaign is a first for the New Zealand grocery market – virtual reality for the price of a box of cereal.
“When talking to teens, the target market for Nutri-Grain, you need to talk their language,” says Geometry Global NZ executive director Louise Cunningham.
“Influencing purchase behaviour via tech and digital is now a significant part of what we do.”
CAMPAIGN CREDITS
Client: Kellogg’s
Marketing and Innovation Manager NZ: Julian Ng
Brand Manager: Louise Scott-Davidson
Agency: Geometry Global
Creative Director: Peter Wujkowski
Art Directors: Peter Wujkowski and Borja Iciz
Copywriters: Peter Wujkowski and Kieran Beck
Senior Account Director: Sarah Marrs
Digital Producer: Ajay Murthy
Lead Designer: Reuben Hannaford
Key partners:
Ogilvy & Mather Digital
Ogilvy & Mather
Social@Ogilvy
Droisys
Production Partners
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