Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following what they say was a competitive pitch.
Sophie Ericksen, Brand Manager, Red Bull, said: “As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us.
“The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright”.
Rob Harvey, CEO of Vizeum’s parent company Dentsu Aegis Network for NZ, said of the win:
“As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breathe the new era of media that we are so passionate about.
“We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year.”
Richard Hale, Business Director at Vizeum and the lead on the Red Bull account, said “We’re very excited about working with Red Bull. It’s a multi-faceted business and we believe we can add real value through our understanding of, and ability to plan across, the full bought, owned and earned media spectrum using the proprietary tools we have in the agency such as CCS.
The guys at Red Bull are also a genuinely great bunch of people, so whilst we expect to be challenged by them, we also expect to have a lot of fun working with them and their creative partner Special.”
Vizeum officially starts working with Red Bull from September 1 with some campaign work to commence immediately.
Part of that would have to be promoting the new Red Bull flavour for summer.
A Red Bull statement said: “Now consumers can enjoy another fresh twist on the classic taste of the world’s number one energy drink. Red Bull New Zealand announces the launch of the new Red Bull Summer Edition with the taste of kiwifruit and apple.
“Innovation in flavoured energy drinks is important for future category growth. The taste of energy drinks are considered one of the main barriers to repeat purchase in New Zealand and one in three shoppers are seeking improvements in flavoured energy drinks.”
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