AUCKLAND, Today: Vogel’s, New Zealand’s iconic bread brand, has teamed up with DDB Group Aotearoa to solve the challenge of making perfect Vogel’s toast with their new Vogel’s Certified Toaster, available exclusively at The Warehouse.
Vogel’s is known for its “wet baked bread,” unlike any other on the market. But as every Kiwi knows, that unique texture presents a challenge when toasting.
Due to its dense texture and high moisture content, most toasters require Vogel’s to be toasted twice, leading to more frequent burns. It’s a common problem for Vogel’s lovers.
To solve this, Vogel’s partnered with The Warehouse, one of New Zealand’s largest retailers, and tested every Living & Co/Kensington toaster in-store and online. Each toaster is now certified for the perfect Vogel’s toast.
“We are delighted to be collaborating with The Warehouse, helping Kiwi toast with precision when they choose a ‘Vogel’s Certified Toaster’.” – Jesper Poulsen
Across 89 Warehouse stores, toasters will feature custom Vogel’s certifications. No matter which one Kiwis choose, they’ll be able to achieve the perfect Vogel’s slice every time.
“Is it two times on four, or one time on five, then once two? No one really knows. We all do it differently, and differently every time. Something needed to change. So after some extensive, painstaking research and testing, we’ve given Kiwi one less thing to worry about, and conveniently made Vogel’s the default toast of choice on thousands of toasters around the country. And there’s more to come,” says Matt Williams, Creative Director, DDB Group Aotearoa.
“We are delighted to be collaborating with The Warehouse, helping Kiwi toast with precision when they choose a Vogel’s Certified Toaster,” says Jesper Poulsen, Head of Marketing Baking, Goodman Fielder.
The campaign, created by DDB, Vogel’s Certified Toasters, is rolling out across social, OOH, in-store, and radio from July 17th.
CREDITS
Vogel’s credits: Goodman Fielder
CMO, Head of Retail Marketing and Portfolio: Francis Coulter
Head of Marketing, Baking: Jesper Poulsen
Brand Manager, Vogel’s: Karren Gonzaga
Agency credits: DDB Aotearoa
Production Company: ToyBox
Post Production: DDB
Media: Market Media & MBM
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