AUCKLAND, Today: Stepping back into the Southland airwaves, Craig ‘Wal’ Waddell joins The Hits, bringing his decades of radio experience to the local day show. His first day marks a homecoming to his radio roots.
Harriett Whiting, GM of The Hits, highlights the importance of local talent. “We know that across the country there is ever-growing consumer demand for local radio as audiences want to hear local hosts connecting them with their communities.
“He’s going to be fantastic and we know our listeners will absolutely love listening to him every weekday.” – Harriett Whiting
“It also opens up fantastic opportunities for advertisers to communicate with local consumers. We continue to prioritise and invest in local radio, and it’s awesome to announce the appointment of Wal today as our new local talent – he’s going to be fantastic and we know our listeners will absolutely love listening to him every weekday.”
Waddell’s deep connection to the South will undoubtedly resonate with listeners. He shared his excitement, saying: “To be able to do what I love, in my hometown no less, is very special to me. I can’t wait to join The Hits team and entertain my fellow Southlanders.”
Listeners can catch The Hits Southland on 98.8FM and via iHeartRadio here.
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