LONDON, Wednesday: Colenso BBDO’s I’m Drinking It For You bluesy masterpiece, produced for DB Export, continues its climb to world domination, picking up a spot in the WARC Effective Content Strategy shortlist.
There were 21 finalists in total (scroll down for the link).
“The judges looked for evidence of how a content strategy – as opposed to a traditional ad strategy – helped brands achieve business goals.”
The panel of 16 judges also chose finalists from Argentina, Australia, China, Malaysia, and the UK.
The judges looked for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.
CREDITS
Client: DB Breweries
Agency: Colenso BBDO
Director: Damien Shatford
Production Company: The Sweetshop
Sound Design & Mix: Liquid Studios
Music Production: WorldPeace.fyi
Online: The Machine Room
- Full shortlist here
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