MT MAUNGANUI, Today: Bay of Plenty-based full-service agency Wave has created a campaign for Everybody’s Kombucha – a new brand of this widely used health-tea product, and the first to actually taste good.
“You don’t have to be a hippie to love this kombucha,” says Wave CD Craig Parker. “It is one of the first kombucha brands in the market that doesn’t need to be refrigerated, and comes with an everyday price.
“Kombucha has traditionally been viewed as ‘niche’ or for the elite. We wanted to create a brand for Natural Sugars NZ that would fly in the face of this.
“This is the first kombucha that actually tastes good, that’s not made in someone’s shed.”
“We created a brand that held on to the great qualities of kombucha but removed the exclusivity. We created a brand for everyone to enjoy.
“Wave created a slick, approachable design, bringing to life a drink for consumers who want a healthy soft drink alternative, filled with probiotics.”
Everybody’s Kombucha is made and bottled in Tauranga from local and imported ingredients.
Natural Sugars’ Andrew Friedlieb said: “This is the first kombucha that actually tastes good, that’s not made in someone’s shed. Our goal is to create beverages which are good for everyone, without compromising on taste.”
This month Everybody’s Kombucha has arrived at New World, Pak’n Save and Four Square stores in the North Island with its apple, ginger lemon and raspberry flavour offerings.
CREDITS
Wave MD: Glenn Dougal
Creative Director: Craig Parker
Copywriter: Rosie Dawson-Hewes
Strategist: Brendan Herring
Graphic Designer: Aroha Tamihana
Mac Op: Sam Weaver
Photographer/Post-Production: Mike Plunkett
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