AUCKLAND, Today: Ponsonby-based creative ad-tech agency We Are Frank has appointed a new agency lead. She’s Ebony Kitching, who joins as sales manager.
CEO Ben Searancke said (in a release): “As a digital specialist, Ebony brings with her both agency and sales experience.
“She joins the team to service client relationships, plan and develop digital solutions for brands alongside agency teams, and identify new opportunities for the business to develop in order to best respond to client briefs.”
Kitching said: “It was important for me to work for a local company, especially given the current climate and I’m excited to be joining We Are Frank.
“Being locally owned and independent strips away any barriers that can stall that flexibility.”
“They have a strong reputation for creatively-led campaigns and their innovative mobile-first approach is unique and offers market differentiation.
“Being locally owned and independent strips away any barriers that can stall that flexibility.
“Overall I see my new role as an amazing opportunity to work within an innovative team, in an enabling environment where everyone can do their best work.”
Searancke: “This latest hire represents an exciting time as his company extends to meet the needs of clients.
“Our advertising arm of the business remains strong and a key pillar within our technology offering. We were looking for an account manager with strong advertising agency experience to confidently take our products to market.
“In an ever changing digital media landscape it’s really important to us to keep ahead of the curve by offering relevant and innovative products and services to our agency partners. Bringing on board Ebony, who has a strong background in these areas, will ensure we are fortifying new and existing agency and advertiser relationships.”
At press time, it was unclear whether the agency had suffered any layoffs.
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