TBWA Auckland has conjured up a novel prize for a competition being run by Independent Liquor to promote Cody’s Bourbon & Cola. It’s a pair of Chilly Bin Pants – or, to be more precise, an 18-can mobile bourbon cooling system integrated into a fashionable pair of trousers.
“You can be the human minibar for all of your friends,” the agency points out in its call for entries – out today.
“What is going on in the world?” reads the blurb. “It’s no longer safe to wear budgie smugglers to motorsports. You can no longer go outside in a clownsuit. Humankind seems no closer to answering the question: What am I going to wear?”
Cody Industries assigned their formidable R & D department to tackle this important issue. The result is a revolutionary garment.
The cooler pockets are a snug fit for Cody’s Bourbon & Cola cans and are fashioned from space-travel type materials. Wearable tech has finally landed in NZ! Available in this season’s hottest colours.
“Only this level of science can guarantee a party in your pants,” said a Cody Industries spokesperson.
CREDITS
Client: Independent Liquor \ Cody’s
Campaign Title: Chilly Bin Pants
Marketing Manager: Giselle Bleakley
Category Manager – Dark RTDs & Spirits: Laura Youngman
Agency: TBWA\Auckland
ECD: Christy Peacock
Senior Creative Team: David Sylvester & Melissa Turkington
Junior Creative Team: Smeta Chhotu-Patel & Lucy Ochoa-Petit
Additional Creative Tomfoolery: Julian Andrews
Senior Planner: Steve Clark
Business Director: Angelina Farry
Account Director: Aimee Knox
Head of Creative Operations: Sheriden Derby
Senior Producer: Mark Paisey
Graphic Designer: Agnes Ang
TV Producer: Jodie Hari
Editor & Graphics: Jim Hudson
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