AUCKLAND, Monday: The NZ Marketing Association has launched its 2023 Brand Summit, a “flagship” event, with three international keynote speakers confirmed so far.
Taking the floor for NZ is the incomparable Peter Vegas, co-CCO at FCB, One NZ marketing GM Georgia Mahaffie, and Fonterra global marketing manager Paige Wilkinson.
International speakers include Coca-Cola Singapore’s Matthias Blume, AU-based author Andy Lark, Thinkerbell Sydney’s Adam Ferrier.
More speakers will be announced in the coming weeks.
The programme mixes international thought-leaders with local case studies to showcase innovative brand campaigns and explore the latest trends and challenges for brand marketers.
“It’s an impressive programme … but it’s not cheap!”
The MA says: “You can expect tons of inspiration, insights, opinions, and practical advice as our speakers discuss …
- Creating brand heat
- Innovation and disruption
- Developing high-impact brands
- Brand purpose and the risk of brand boycotts
- Maintaining brand legacy
- Global and local brand launches
- Reimagining B2B brands”
DDB Aotearoa is the creative partner of the summit; MediaWorks is the premier sponsor, and Shotover is the coffee sponsor.
The event will be held on Tuesday 17 October, 9am-5pm, at the Pullman Auckland.
It’s an impressive lineup … but it’s not cheap – tickets cost $495+gst (non-members $795).
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