Colenso’s celebrated Brewtroleum campaign has picked up a White Pencil at the first D&AD Impact Awards in New York City – the only NZ work to make a showing.
The only other winners from Downunder were lower-grade awards to Saatchi Sydney (three Graphite Pencils) and Leo Burnett Sydney & Melboure (three Wood Pencils).
The D&AD Impact awards (the result of a partnership between D&AD and Advertising Week) aim to celebrate transformative and creative ideas which contribute towards a better and more sustainable future.
Droga5’s Dave Droga and chef Jamie Oliver were among the judges.
In total, 87 Pencils were awarded, with 20 pieces of work receiving a White Pencil and just two receiving a Black Pencil – the gold standard for excellence in creativity and business.
The Black Pencils went to French supermarket chain Intermarché and their agency Marcel for Inglorius Fruits and Vegetables, a campaign that encouraged the purchase of imperfect, more natural produce, and Moms Demand Action For Gun Sense in America, from Grey Canada.
- Details at www.dandadimpact.com.
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