PATTAYA, Saturday: “Awards are the best retention tool we will ever have,” Leo Burnett global CCO/exec chairman Mark Tutssel told the Adfest audience yesterday.
“Let there be no doubt: awards are really important. I am religious about awards and their value,” he said.
“They are a barometer on the health of our industry, a celebration of creativity, a magnet for talent and the world’s best shop window for new business.
“But we have to celebrate creative effectiveness. We are not in the creative business but in the business of creativity. We have to prove the relation between high creativity, business and social and human impact.
“It is exciting when we do that well.”
- Read a full Q+A on this subject with Tutsell by Mumbrella’s Ravi Balakrishnan here
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