AUCKLAND, Today: Will&Sej have teamed up with Haven’t You Done Well in New Zealand. Their partnership began on Facebook Marketplace—Will wanted a discount, Sej didn’t budge.
Once described as “dirtier than your mom’s secret drawer and gnarlier than that box your dad hides in the attic,” they’ve since created bold, eye-catching ads for brands like eBay and Sony.
“Now we’re at HYDW, we’re on a mission to create inception-level ads that bring you high-octane comedy,” Will&Sej announce.
“Now we’re at HYDW, we’re on a mission to create inception-level ads that bring you high-octane comedy.” – Will&Sej
They also directed Sweet Juices, celebrated as a “masterpiece of filth,” winning awards and earning an Australian Directors Guild nomination.
“It was actually Sweet Juices that first caught our eye. It’s impossible to watch something that wild, cooked, and so incredibly unique and not think ‘I need to work with these people’,” explains Tom Rickard, EP & Head of Commercial.
Georgia Mappin, EP & Managing Director, is thrilled about the collaboration: “We’re excited to see what projects we can cook up,” she notes.
HYDWP, founded by Aunty Donna, specialises in comedy that bridges advertising and entertainment, aiming to amplify Australian humour globally.
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